The people you actually work with.

Pushpendra Singh
Founder · Head of Tech & Product

Pushpendra Singh

9 years in full-stack architecture

Nine years of building production software — starting with custom WordPress plugins in 2017, all the way to full-stack Next.js platforms handling millions of requests a month. The throughline: a refusal to ship anything that loads slower than a second on a 3G phone.

Pushpendra Singh handles every line of code that leaves the studio. Architecture decisions, code reviews, deploys, the 2am pages when something breaks. Not because he can't delegate — because senior attention is what clients are paying for, and that's the actual product.

fullstack-architecture.tsx
Edge SSR · Android Apps · 100 Lighthouse
Pushpendra Singh — Full-Stack Development & Next.js Architecture

Stack & specialties

Next.js 16Android App DevelopmentTypeScriptWordPressReact 19PostgreSQLPrismaKotlinPHPPython (FastAPI)Vercel / CloudflareAPI DesignServer Components

A note from Pushpendra Singh

“I've spent nearly a decade un-picking the messes left by agencies that sold features and shipped bugs. We built Softekads to be the studio we always wished existed — small, senior, and actually answerable for the numbers.”
Anikesh Singh
Co-Founder · Head of Growth & Marketing

Anikesh Singh

5 years in performance marketing

Five years inside Meta & Google ad accounts — scaling e-commerce budgets from ₹1 lakh to ₹50 lakh monthly, optimizing lead-gen funnels for local businesses, and rewriting creative strategy based on what the platform algorithm actually rewards in 2026.

Anikesh runs every ad account in the studio — restructuring, creative briefing, audience research, weekly performance reviews. No "account managers" reading off a script. The person making the strategic call is the person reporting to you.

meta-ads-manager · live-tracking
₹47–₹77 CPL · 100/100 Score
Anikesh Singh — Meta & Google Ads Campaign Dashboard

Stack & specialties

Meta Ads ManagerGoogle Search AdsGraphic DesignSocial Media OptimizationReels EditingPerformance MaxGA4 & Server CAPILocal SEO & GBPCreative StrategyHigh-Intent FunnelsROAS Optimization

A note from Anikesh Singh

“Agencies sold you reach. We sell you revenue. Every campaign we touch starts with one question: what would have to be true for this to make you money in 90 days?”
Download PortfolioVerified Case Studies · PDF

How we got here

Nine years, five years,
one studio.

From individual freelancing roots to a unified full-service web and growth studio.

2017 — 2019Engineering roots

Pushpendra Singh starts freelancing

Custom WordPress plugins, theme customization, PHP backends. The first 50+ websites shipped — all by hand, all for small businesses that needed real engineering, not bloated page builders.

Phase 01
2019 — 2021Marketing roots

First ad accounts. First ROAS lessons.

Anikesh Singh starts running Meta & Google ad accounts for local businesses. Learns the core lesson that powers our studio today: even the greatest ad campaign is wasted on a slow landing page.

Phase 02
2021 — 2023Engineering maturity

Going full-stack: Next.js & PostgreSQL

Pushpendra moves up the modern stack — full Next.js platforms, PostgreSQL backends, and high-performance apps with sub-second loading speeds across mobile devices.

Phase 03
2023 — 2024Marketing maturity

Building the high-ROI ad engine

Anikesh scales monthly ad budgets past ₹10+ Lac across Meta & Google Ads. Develops the creative-testing and direct-conversion framework that powers our client campaigns today.

Phase 04
Early 2025The studio

Softekads Studio is born

Two partners, two disciplines, one focused studio. We deliberately stay small — every engagement runs through senior hands, ensuring direct accountability and real business growth.

Phase 05
2026 →Where we're going

The next chapter

Partnering directly with business owners who want top-tier websites and high-converting ads without agency fluff. Taking on selected clients and driving measurable revenue.

Phase 06